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The Land Connection announces Farm Fresh Now! series

If you’re like me, then you don’t now anything about anything. This is by and large a hindrance, but thanks to the people at The Land Connection, we need to live in fear no longer. Their Farm Fresh Now! program will provide recipes and nutritional information to shoppers at their Downtown Farmers’ Market, which happens on Tuesdays, to make your experience more exact and (in my case) creative.

Check out the full press release below for more info: 


Vegetable Recipes and Nutrition Cards Coming to Champaign Farmers’ Market

CHAMPAIGN, IL (May 2, 2016):The Land Connection will offer Downtown Champaign Farmers’ Market visitors recipe and nutritional information cards this year to encourage the purchase of unfamiliar market produce and learn more about its nutritional value.

As part of a new campaign to educate consumers about the benefits of specialty crops, The Land Connection is creating a new series of Farm Fresh Now recipe cards, featuring nutrition cards profiling a variety of locally grown fruits and vegetables. The campaign responds to the needs of Champaign residents, including those who receive Supplemental Nutrition Assistance Program (SNAP) benefits and is made possible by the 2016 Illinois Specialty Crop Block Grant.

“For many consumers, including many in Champaign who are currently underserved by the local food system, there’s a lack of knowledge about the large variety of nutritious crops produced locally by growers here in Central Illinois,” says Cara Cummings, Executive Director of The Land Connection.

“Our goal is to educate our community members so they can not only enjoy the benefits of a more varied diet, but also support the local economy by buying locally.”

Each card will feature an image of the featured vegetable on one side, with nutrition, seasonal availability, and usage information on the back. The cards will be given out free of charge to the public at The Land Connection Downtown Farmers’ Market in the parking lot north of the corner of Neil and Main streets in Downtown Champaign every Tuesday between 4 and 7 p.m.

The new recipe series will include even more fruits and vegetables found at the market, focusing specifically on produce that consumers tend to find intimidating.

About The Land Connection:

The Land Connection is a nonprofit organization dedicated to protecting farmland, training sustainable and organic farmers, and promoting a vibrant local food system.

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