If you’re into music and you’re from Champaign-Urbana, you probably already know The Upper Bout, one of Champaign-Urbana’s finest guitar boutiques. If not, you should be, because they were just named the Best Emerging (musical instrument) Dealer in the entire country by the National Association of Music Merchants (NAMM).
The award was handed out this weekend in Nashville, and was just another reminder that Champaign-Urbana can excel on the national stage. Congrats, Upper Bout crew! You earned it.
For more, check out the screengrab from NAMM’s website, or the actual webpage here.