Thursday night at the Urbana-Champaign Independent Media Center will pack a modern rock punch. Ahem, a modern rock, guy-liner, mascara, piercings-where-they-ought-not-be, highlighted hair, punch.
But a punch nonetheless courtesy of Joan Red and Frequency 54.
Memphis’s Joan Red (the name is fictitious a la Pink Floyd) continues their North American tour in support of their debut LP, “Side Effects of You,” with an internet-savvy approach and an army of “Red Heads” that “spread the red” via the band’s MySpace. In order to give you a better feel for what they are, please enjoy the following excerpt from the band’s bio where they quite literally attempt to redefine rock:
“rock- (noun)- pronounced (rok) – JOAN RED; Powerful choruses and catchy hooks driven by thunderous guitars and driving beats. It’s music that takes you to… A place where fans push to the front of the stage decked out in black and red to pledge loyalty to a band that most have never heard of… This isn’t just a band. This isn’t just a gig. Welcome to a place where every show is an unforgettable “rock experience”. Welcome to JOAN RED.”
And if that isn’t enough, Flint, Mich.’s Frequency 54 opens the night. Self-described as “one of the top drawing bands in Michigan,” they’re quite the regional success story. Aside from their quirky cover of Chris Isaak’s “Wicked Game” in typical modern rock format, Frequency 54 channels the work ethic of the Motor City. If for nothing else, give them applause for continuing the workhorse tradition of Grand Funk Railroad and the MC5 in a time where Detroit is still struggling to pat themselves on the back (recent Lions victory aside).
Even if it isn’t your bag, I’ve never had a bad time at the IMC. For fans of Disturbed, Taproot, Nickelback, Saving Abel, Staind and that ilk, get there early. Stay late. Doors open at 6 p.m.